This new Cadillac ad we spotted over the Labor Day weekend definitely does the trick and got our attention with its imaginative visuals that showcased the gorgeous new Cadillac crest-laden vehicles. We guess Lutz was serious when he said, "I think you will very quickly see a drastic change in the tone and content of our advertising." Well done Bob.
The future of Cadillac is good. In a way it has a chance to be really great. With more enthusiasts getting older and making more money, there is a transition from smaller sub-compact style cars to higher end cars like BMW, Mercedes and Audi etc - so why shouldn't Cadillac get involved here? At one time Cadillac may have been looked at as an older person's brand, but that has changed. Also, with the new products coming out, we think you may see more and more youth look towards Cadillac to fuel their passion, especially with the upcoming Cadillac ATS. Question is, will Cadillac be willing to look back? Interesting thought here. Chime in on your perspective. You can check out Lutz's vision on the future of GM's advertising and direction in the ad spot below:
